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eCommerce in Asia/China

Recognizing opportunities and challenges correctly

Asia, and especially China, is the fastest growing market for eCommerce worldwide. In 2019 alone, eCommerce sales in the People's Republic of China amounted to approximately 2,000 billion US dollars. By 2023 this is expected to rise to an estimated 4,000 billion US dollars.

Of course, it is also true for the Asian/Chinese eCommerce market that there is no strategy that fits 100% and by default on every company. Nevertheless, there are some universal rules that must be observed.

The large eCommerce portals TMall and JD offer the greatest possibilities here, but are very restrictive.

Social media play a major role in China and Asia, where recommendations are often seen as more credible than traditional sales channels.

The most important networks in China are Weibo, Weixin and Renren.

If you are interested in entering the Asian and Chinese eCommerce market, please contact us! We will listen to your questions and impulses and realize your ideas, upon request, with our local partners.

We are at your disposal for a non-binding initial consultation.